I am personally intrigued by the fact that every CEO that I have ever met will state that Customer Service is one of the 5 key attributes of their companies’ focus and success. We all know that most of them are lying to me. Each of us knows from our own experience day to day…

In order to get the most from channel management you should consider extending your reach through a Broker Distributor System and a Broker Performance Management system. Broker Distribution System: No matter the size of a company’s own sales force we find that merchandising can generally be improved by utilizing a Broker Distributor to leverage regional…

A prior Blog questioned the 4 P’s of Marketing theory and stated that it omitted the most important “P”, Positioning. The positioning of a brand is by far the most important element of marketing. Brand Positioning must be unique and compelling; it must be clear and precise. This Blog will explain How. On a single…

The P/V Ratio is not just an important commercial attribute of a brand, it is the most important. As defined in an earlier Blog the Profit to Volume (P/V) ratio is the amount that falls to the bottom line from an incremental sale. Usually it is the Gross Margin less selling and distribution costs. Let’s…

Brand Equity has long been discussed and defined in different ways by so called experts. It has to do with the way the consumers or customers feel about the brand. A brand with high brand equity must be one that customers feel stronger and more positive about than its competing brands that exhibit lower brand…

Welcome to TopDeck Blog Site. I am General Flood and this first post will provide guidance on one of the fundamental concepts of marketing called the “4 P’s of marketing”. “Throw it out. It’s a useless concept!” But let me first explain myself. According to the classical 4 P’s of marketing, every product is offered properly…

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