Brand Plan (Format)


This includes the Brand Plan format we use on leading brands, new products and international brands. It does not include coaching by our experts but 3 hours of coaching is included in the premium Brand Plan package.



This is the AAAA Brand Plan format that has resulted in great market success. We have used this format to guide clients from #5 in a category to market leadership. Additionally this excellent Brand Plan format has proven itself on major brands, small brands, new brands and established brands in Europe, North America and the Asia Pacific Regions.


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